According to our British friends, The Register, Chris Cardell, a self-described ‘Marketing Guru’ (using single quotes to emphasize “so called”, not because I am quoting him directly) and his “Cardell Media Family” are suing bloggers who have the audacity to point out that their latest advertising campaign (which consists of “a handwritten envelope containing an article torn from a newspaper and a Post-It note.” — now THAT was a quote from the article, notice the double quotes?) is, in fact, an advertising campaign.
According to The Register, the Cardell Media Family “claims copyright over any use of the name Chris Cardell and warns about “your website’s post ‘Junk Mail by Chris Cardell’ which unlawfully infringes upon the intellectual property of rights of the Cardell Media Family”.”
Really? Reporting news while using someone’s name is an infringement of intellectual property rights?
Suck it, Chris Cardell. While our British cousins may not have the luxury of falling back on the 1st Amendment like we do in the US, I’m reasonably certain that the legal system in the UK isn’t “bollocksed up” (yes, I know… not really a term) enough to let your threats of legal action stand up. I’d like to congratulate the Cardell Family for spawning such a shining example of douchebaggery in an age where professional athletes threaten to corner that market. (Hi LeBron!) Maybe you could hire John Fitzgerald Page to head up your PR department?
